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2018 Judges

Daniela colli bw portrait 500x500

Daniela Colli

Founder - Colli Daniela Architetto

Biography

Colli Daniela Architetto is an atelier based in Rome founded by Daniela Colli. Its distinctive hallmark has emerged from a capacity to combine a contemporary vision of society and user needs with an extensive knowledge of the historical and cultural roots of interior design, producing results that blend the past with the future.

Design excellence

Design excellence arouses delight, a sort of positive functional surprise embedded within an emotional uplifting feeling. Sometimes good design is strictly functional, sometimes it is more artistic, but after all it's always about causing an emotional reaction, whether as a feeling of delight or as a form of surprise for an object's combination of function and beauty. It’s not about choosing beauty over functionality. It’s about creating something with love and care, if we neglect the aesthetic aspetc, we fail. Beauty is a need. Beauty will save the world.