Founder - DS17
Designer Paul Papadopoulos heads the team at renowned Sydney based design firm DS17, specialising in stunning hospitality projects around the world over. Paul set up DS17 in 1994, with the vision to be a new breed of creative agency with one goal in mind, to be new, to be a fresh pair of eyes on design. He didn't restrict his work to traditional design. DS17 is a creative melting pot, coming up with ideas that work, coming up with new mediums to work into them.
Design must seduce, shape and more importantly evoke an emotional response….design creates culture, culture shapes values, and values determine the future says Paul.