For many years, Fady has been recognised in design fields as a leader and innovator. His portfolio includes diverse projects, both at home in Melbourne and abroad and his clients range from local entrepreneurs to international royalty. The results of Fady’s award-winning work have been published extensively, featuring in several documentaries and hard cover publication. Fady’s mission has been to undertake a rigorous cross-disciplinary study of design from Architecture through to Brand strategies, in order to offer a complete, integrated package to his clients.
Design excellence is the process that pushes the boundaries of ideas through innovation. Design promotes innovation, it’s, a channel to help us explore ways of expressing oneself.